…make the sale, that is.
“Knocked down 7 times…get up 8.” ~Ancient martial arts proverb
Simple, not easy, eh?
Well, whoever the hell told you it was going to be easy was a liar!
The path to success is rarely a straight line. Most successes are the culmination of a series of failures occasionally punctuated by moments of success along the way.
Technical sales tactics include getting more people into your prospecting stream, widening the funnel and qualifying your prospects so you spend more time with those likely to close.
OK- all of those things are important. But- no matter what you’re going to lose once in a while. If you’re new the sales adventure, you might lose a lot.
How do you get through the tough times?
You can’t possibly know with full certainty that you’ll close every sales attempt. You must believe that some of them will and you must believe that even when you’re on a losing streak, you’ve got a shot to win the next one.
Yes- I said “believe.” This is what belief and faith are for!
Genuine faith comes from practice. Even the major religions admit that one! You don’t build faith just by saying so- you build genuine faith by doing- through practice.
So- what can you do to develop perseverance…to get you through the slumps?
There are any number of reasons for failure, in life as well as in sales. Understand that some of these reasons are within your control, and some of them aren’t.
Focus on what you can control:
- Keep learning
- Keep training
- Analyze failure, then let it go
- Avoid personalizing a failure
- Move on to the next fight
Focus on the present moment:
- Decide what you can do right here and right now…
- And do it!
Look- there’s no magic pill that gets you through the tough times. I know- I used to try to get through the tough times with a lot of magic pills…didn’t work.
What gets you through the tough times is a conscious dedication to doing what it takes to move one small step forward.
Even though it might not feel like it at the time, each small advance is really what produces your eventual success.
When I was boxing, my trainer used to tell me, “Don’t worry. You always learn more when you lose.”
Of course, he’d usually say this when my broken, bloody nose was hanging off my face!
Anyway- he’d take a pause for dramatic effect…and then add…“But some days you just don’t freakin’ feel like learning anything!”
That’s the way life is, in sales or in anything else we do.
Winning is great, but nobody can avoid losing once in a while.
I don’t mind losing…well I do mind losing- but I’ve learned to accept it; as long as I know I’ve done my best. That’s how I get through the tough times.
I know that if I’m sincerely doing my best, I’m moving forward, win or lose…whether it feels that way at the time or not.
I’ll leave you with the words of the immortal sage, Vince Lombardi…
“The real glory is being knocked to your knees and then coming back. That’s real glory. That’s the essence of it.” ~Vince Lombardi
CALLING ENTREPRENEURIAL WOMEN IN MAINE! Join us in Freeport, Maine on May 16th to network with other women entrepreneurs, discuss challenges and solutions, enjoy some nice mimosas and of course, learn how to THINK Like a BLACK BELT!
AND…Marketing Your Mastery 1/2 Day Boot Camp
Coming to Freeport, Maine…May 29th!