We’re still celebrating National Self-Esteem Month. We moved this article up in our editorial schedule because there are few things more damaging to self-esteem than failing in business- especially if you started that business from a position of desperation or hardship. In tough times, glittering offers to make fast cash by starting your own business can be very tempting. Just make sure you pick your business carefully- be sure the deck is not stacked against you…
- Make money from home!
- Earn income quickly!
- It’s more about more than selling…it’s about helping others!
- Low start-up! High commissions!
Add photos of people standing next to any or all of the following…
- Sports car
- Ski resort
- Tropical paradise
- Fake pile of money
…and you’ve got all the ingredients to make your dreams come true…except the 3 most important ingredients in business success:
You become a Black Belt through hard work, discipline, focus and perseverance.
In martial arts we call this process “Kung Fu.”
In business you can call this process- well you can call it Kung Fu in business too!
No matter what opportunity anyone is trying to sell you, unless you’re willing to invest serious time, energy and effort in your success all you’ve bought is a dream- not a business.
Can you make money at network marketing?
Sure- you can make money in any business. But don’t buy a dream! Buy a good business!
If you want to realize your dreams with your own business, choose a product or service that provides demonstrated value in the market. At the end of the day fruit juice is fruit juice- despite the clinical research you cite to justify charging 10 times the grocery store price because yours is infused with micro-nutrients from some previously undiscovered tropical berry.
Know the odds before the fight…
Robert Fitzpatrick gives fair warning in his appearance on Penn & Teller’s Showtime program Bullshit…
“The documented odds of success (in multi-level marketing) are worse than playing the roulette tables at Las Vegas.”
But he’s a skeptic, right? No doubt he was a disgruntled network marketing failure who just didn’t focus enough time and energy on his business, right?
Fitzpatrick runs a website called PyramidSchemeAlert.org. He’s a noted authority on multi-level marketing and author of False Profits.
And before you start selling your fruit juice to your friends, relatives, neighbors and co-workers, understand that the real money direct sales is is not in direct sales…it’s in getting your friends, relatives, neighbors and co-workers to sign on as reps in your downline.
According to PyramidSchemeAlert.org, 99% of all network marketing consultants/advisors/associates/affiliates/coaches lose money on the retail end.
Now…THINK Like a BLACK BELT!
A Black Belt knows you never win a fight in the ring- you win a fight in the gym. Long ago Sun Tzu taught:
“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.”
Know what you’re getting into. Know your ground! Know your enemy! Know your SELF!
Do you have the drive, diligence, ambition, discipline, focus and time to make your business work?
I’m not saying all network marketing opportunities are lousy, but plenty of them are. Do everything you can to succeed in your business before you plunk down your membership fee or place your first inventory order. Research any prospective company diligently.
During the research for this post, I was privileged to welcome Robert Fitzpatrick as a guest on THINK Like a BLACK BELT Conversations. Here are some takeaways from that conversation that can help you choose your business opportunity wisely:
- Be sure there is profit in the retail end of the business
- Look for opportunities where you have some degree of geographic protection
- Avoid companies who emphasize recruiting other representatives over retail sales
- Avoid products that have readily available alternatives at drastically lower prices
- Be very cautious of high start-up or buy in levels
Preparation, training and awareness keeps a Black Belt from being crushed by an opponent…
…and may keep you from being crushed under a pyramid!
Here’s our THINK Like a BLACK BELT Conversation with Robert Fitzpatrick, author of False Profits and founder of PyramidSchemeAlert.org…
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