Joe Calloway’s Becoming a Category of One is perfect guide to help you apply the characteristics of Black Belt Mindset to business…provided you embrace perfection as a process rather than a destination!
Over the past couple of years I’ve reviewed several books that exemplify Black Belt Mindset. I recently had the privilege of meeting Joe Calloway in person and I can attest that as a person, Joe is a perfect example of someone who lives Black Belt Mindset in business and personal life.
Throughout Becoming a Category of One Joe gives specific advice for differentiating your brand, business or your Self in today’s crowded market. More important is the continual through-line of solid values and principles that should guide every one of us in business and in personal life.
“Some of my competitors think that their job is giving speeches or writing books. Speeches and books are just the delivery systems for what I really do, which is to know more. The discipline I follow, and I do consider it a discipline, in gaining competitive advantage is a simple one…
“…The first level is what I consider to be ongoing awareness about the marketplace in general.”
That’s Black Belt Mindset applied to business — sharp as the cut of a sword. Discipline and awareness are two of the most important traits of a Black Belt in business and in life. Are you sincerely disciplined in the practice of your profession? Are you certain you know more about your product or service than your customers do? Do you know your competition and can you offer an informed comparison between what you’re selling and what everyone else in the market has to offer?
One of the big buzz words these days is quality. Big deal — today quality is a commodity. You can purchase quality at a discount and yet still play a premium for crap. The Black Belt Mindset characteristic that applies here is Excellence, and Joe again exemplifies the Black Belt mind…
“Quality, meaning product quality, as a component in the whole concept of value, is so incredibly important that it has graduated from its past status as a competitive factor. It’s an expected factor. Quality has become an expected factor because quality is everywhere. Everybody brings a quality product or service to the marketplace. If they don’t, they disappear practically overnight.”
Excellence is the basis of power: Your ability or capacity to act or perform effectively. Quality is your expression of excellence. Commit yourself to excellence or you’re getting knocked out of the ring.
Every chapter of this book contains powerful advice supported by real-world examples and Joe’s personal experience as one of the most successful business speakers and consultants in the world. You may be running a Fortune 500 company or a corner market, either way the formula for success is the same; become a category of one!
Over the past several years I promoted my “New Year Revolution” program to help focus and identify specific New Year goals. I was going to re-title this program, but doing so simply didn’t fit into my focused plan for success in 2012…I let it go.
HOWEVER…I will make this program available one more time under the old title for free, right now.
Just follow this link for the PDF manual and audio program…Use the password: NEWYEAR
START THE NEW YEAR WITH DISCIPLINE, FOCUS, CONFIDENCE AND COURAGE…THINK LIKE A BLACK BELT ON KINDLE FOR JUST $1.99 NOW!
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